I do a monthly newsletter for my readers - Books & Cookies - which includes a recommendation for a book I've read and a cookie recipe. I like to include subscriber-only content to reward people for signing up. Sometimes that's a sneak peek at a new cover, or a bonus scene, or a giveaway. It is my experience other authors do the same to varying degrees. I've been considering changing things up in the new year, and I'd love to hear from people about the things they look for. This is what my most recent newsletter looked like: October newsletter
Often, audience builders are based on a giveaway. People sign up to get a free book without really considering who the author is and sometimes without knowing what the books are about. I was actually surprised when I did a promotion recently to my subscribers and the winner replied that she'd never read one of my books before. Surprise! She loved it. I was pleased to hear from her but had to wonder why she'd subscribed in the first place. Not complaining, I'm always happy to find potential readers, but it made me wonder how to make the transition from "potential reader" to "returning reader."
What prompts you to sign up for an author newsletter? Content? Connection? Book news? Freebies? How often do you want to receive a newsletter? New release information only? More often if there's additional content (like my cookie recipes or book recs)? Anecdotes? Inquiring minds want to know.
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