While I wait for my critique group to finish, and then my editor's comments on, THE DEMON FROM THE CRYPT, I'm concentrating on the business end of things. There's so much more to writing a book than writing a book.
I've been setting up trailers and ads and graphics, oh my. How do I get a reader's attention? I should also add to that question "in an ever-changing environment."
Welp, here's the trailer I put together. Picking the highlights from the book to add is a challenge, especially when my highlights as an author (i.e., those things that inspired me to write) might only have a minor place in the book as a whole. (For instance, the photo - in my cover reveal post - that kicked this whole process off.)